Referenten
Katharina Auer (NL)
Head of Global Internal and Management Communications, Shell
Thema
Employees as ambassadors: engagement, branding,
involvement
- Your company brand is the employer brand. It is what you stand for, how you behave, your living core values.
- Employees are your best advocates & ambassadors, but they need to be engaged.
- Employee engagement is a key driver of company performance
- Internal communication is the key driver of engagement
- How do you drive engagement, who communicates, and how do you measure it?
Werdegang
Appointed in April 2007, Katharina Auer leads Shells Global Internal and Management Communications function. In her role she is responsible for internal and management communication at group level, developing and executing internal communications strategy. Katharina joined Shell from AstraZeneca, where she was Head of Global Internal Communications. She joined AstraZeneca in May 2001 as Director of Communications, Global Support Functions, and was appointed to Head of Global IC in 2002. She joined AstraZeneca from GE Capital European Equipment Finance, where she was Leader - Corporate Communications. Before joining GE Capital, she spent five years with Corange/Boehringer Mannheim in London and Amsterdam.
